How To Double Your Email List Revenue Using This (Proven) 4-Step “White Glove” Email Strategy
If you know your email list could be generating more revenue, but are stuck with low clicks and open rates… Try this email strategy that top health and wellness brands are
absolutely crushing it with.
Back in April, a business came to me and my team with the task of increasing their email list revenue. They weren’t doing too badly, but they knew they were leaving money on the table. It was our job to get it for them.
And that’s exactly what we did:
By the end of May, we had:
- More than tripled their affiliate revenue
- More than doubled their internal sales
- More than doubled their total list revenue
Let me explain how…
Over the last 2 years, we’ve used our “White Glove Email Strategy” to manage 30+ email lists for some of the biggest names in the health and wellness industry.
Vitality Now
Go Keto Guide
East 5th Avenue
With this strategy, we get our clients:
- Up to double their internal sales
- Up to triple their affiliate payouts
- Into the “high” domain reputation category on Postmaster
- Consistent 30%+ email open rates
Not because of generic, untargeted email blasts… and not by pushing any random affiliate offer we can get our hands on…
But ALL because of a simple 4-step system that eliminates email account issues AND streamlines your email strategy to get more opens, more clicks, and more conversions.
But it ONLY works for businesses that have a PROVEN offer and a large ACTIVE email list (i.e. a front-end offer that drives AT LEAST 250 sales per week and an active list of AT LEAST 20,000).
If you DON’T meet this criteria, then you can leave this page.
Now, if you DO make 250 weekly sales… and you DO have 20,000 on your email list… then pay close attention to every word on this page.
The White Glove Email Strategy solves
3 big problems for health and wellness
brands trying to leverage their email list:
Do you have consistently low open and click rates and no idea how to bring them back up? Is your IP or domain reputation suffering as a result?
The Solution: A White Glove Email Strategy that prioritizes diagnosing and treating account health issues (such as reputation) that are often the main culprits behind low click and open rates.
Do you know your list could be generating more revenue, but don’t know how to do it? Do you need your internal offers to be driving more conversions rather than being reliant on affiliates?
The Solution: A White Glove Email Strategy that puts internal offers front and center, and uses (worthwhile) affiliates only as a supplemental revenue source.
Do you struggle to keep track of all the moving parts in email list management? Is it taking you away from the day-to-day running of your business?
The Solution: A White Glove Email Strategy that streamlines your email approach and takes a huge time suck off your plate (so you can focus on other parts of your business or even take a much-needed breather!).
After doubling and tripling the email revenue of
over 30 leading health and wellness businesses
here’s what we’ve found works best:
The White Glove Email Strategy
Here’s how we make the White Glove Email Strategy work for any business in the health, wellness, or weight loss space:
Step One:
Audit Your Email Account And Fix Any Issues
First, you’ll want to uncover and address any pre-existing account health issues you may be (unknowingly) dealing with. There are two big problems that impact deliverability and are likely responsible for low click and open rates:
1. DOMAIN AUTHENTICATION
Without proper domain authentication, your sender reputation can easily take a big hit. There’s a high chance that your emails will get filtered as spam, or just straight-up rejected.
Authentication verifies that any emails you send are actually from your domain. While the specific steps vary between email service providers (ESP), here are some common authentication methods to set up:
- SPF (Sender Policy Framework):
This prevents spammers from sending messages on behalf of your domain. - DKIM (DomainKeys Identified Mail):
This adds a digital signature to your emails, proving they haven’t been tampered with. - DMARC (Domain-based Message Authentication, Reporting & Conformance):
Ensures that unauthorized emails are blocked or quarantined.
2. EMAIL VERIFICATION
Make sure that any email addresses you send from are:
Actively monitored: Addresses that are NOT actively monitored are more likely to have their emails filtered as spam to avoid cluttering your recipients’ inboxes.
- Avoid abandoned or no-reply emails
Use an email that someone checks regularly to ensure replies and interactions aren’t missed. - Set up forwarding
if you have multiple addresses (e.g., for support or general inquiries), configure email forwarding so that all messages reach the right person quickly. - Create a specific inbox for transactional vs. marketing emails
Use different addresses for customer support, order confirmations, and marketing to ensure all emails are properly handled.
Professionally formatted
Your email address is one of the first impressions recipients will have of your business, so make sure it looks professional and trustworthy.
Always send from a branded domain to establish professionalism (e.g., “name@yourdomain.com”). Many ESPs flag free email domains as less trustworthy.
A name or department-based email (e.g., “support@yourdomain.com”) builds credibility and trust, while generic addresses like “no-reply@yourdomain.com” can harm engagement.
Instead of just showing an email address, ensure your ESP allows you to set a display name (e.g., “Ryan from Upsender”) to make your emails more recognizable and approachable.
These issues can cause big deliverability problems, and often go unnoticed.
But they’re a simple fix. It’s important that you do this first to ensure that they aren’t going to hamper you down the road and make the next three steps go to waste.
Step Two:
Analyze And Improve Deliverability
Next, you want to look at deliverability. A good way to analyze it is through your open rates. I use 20% as a measure of where my clients’ deliverability is at.
You’re generally in a pretty good spot. You may have room for improvement, but it’s usually nothing too critical.
This is a pretty surefire sign you have an underlying issue. I find with my clients that this is typically the result of low domain or IP reputation.
I handle this in three steps:
- Build some tight segments of your most engaged subscribers
- Send them high-quality content
- Repeat until your reputation on Postmaster is in a better position
Here’s what I was able to do with this technique for one of my clients:
In just a matter of weeks, I turned their domain reputation on its head, giving their business a major upturn in their open rates.
And when your open rates go up, so does your revenue – just like it did for this client:
Step Three:
Enhance Your Email Strategy
Now we can get into the meaty stuff. You want to make sure your email strategy is effective at maximizing engagement and driving conversion.
There’s many moving parts in an email strategy, so I’ll walk you through the key areas I like to focus on with my clients:
- Check and improve all automations and sequences: These are powerful tools for subscriber engagement, BUT they need to be reviewed and optimized regularly. Analyze the performance data of all your existing email flows and tweak timing, content, and offers accordingly.
For example, one of my clients needed their abandoned cart sequence updated. Here’s what I built out for them:
- Build the right segments for daily broadcasts:
Segmenting drives much higher revenue and open rates (just like our reputation strategy in Step 2) than non-segmented campaigns. It’s a technique you should be deploying daily.
- Create more compelling emails for your internal offers:
Make sure your email copy, CTAs, and the content itself are relevant to your audience and provide value that they actually want.
- Send only THE BEST affiliate offers:
Many of my clients have come to me with a shallow bench of affiliate offers to choose from. They don’t know what’s converting well right now. That’s where having a deep bench of affiliate offers is crucial. You can then pick and choose only the best ones to send based on what the list wants.
- Test emails to make sure they inbox:
Even after completing steps one and two, you may find that some emails still go to spam due to certain subject lines or email copy.
- Reactivate dormant subscribers:
Dormant subscribers are another factor that can drag down your reputation and impact deliverability. It’s worth running a small re-engagement campaign with exclusive content to bring them back.
Step Four:
Track Your Results And Optimize Accordingly
The final step is to regularly monitor your metrics, and adjust your email strategy based on the behavior of your subscribers.
- Which metrics you want to track, and
- What results you’d like to see.
There are some basic thresholds you’ll want to meet – for example, like we touched on earlier, you want to keep your open rates above 20%.
But most of the KPIs you set will be unique to your business and your current situation.
For example, what percentage of your revenue do you want to come from internal sales vs affiliate commissions? The answer will vary depending on your specific circumstances.
- The second part of this step is organization
Keep a close eye on how your subscribers are responding to your emails, and be sure to hold their behavior up to your KPIs.
You may be hitting (or even surpassing) your targets with some segments of your list, while declining with others. Trace those declines back to your strategy to pinpoint exactly what needs to change.
From there, it’s a pretty basic principle: do more of what works, and tweak what doesn’t.
TO RECAP…
Leveraging your email list as a reliable revenue stream is as simple as:
- Checking your account health and correcting core issues.
- Increasing. deliverability and open rates by boosting your domain and IP reputation.
- Streamlining and strengthening your approach to email.
- Monitoring how your list reacts to your strategy and adjusting your tactics to meet your KPIs.
No amount of fancy email marketing tricks will make up for poor account health. Diagnosing and treating pre-existing issues FIRST puts you in a much better position to leverage your list.
This strategy was made to help businesses turn their email lists into reliable, long-term sources of revenue. No flimsy hacks or band-aid solutions here!
The only way you can have that long-term revenue is by building trust with your subscribers. Successful implementation of this strategy involves being in-tune with the wants and needs of your list, and giving it to them in spades.
Now you’re probably wondering, “what other results have businesses gotten with this strategy?” Here’s some of our most recent White Glove Email Strategy success stories:
Email list generates 3x more revenue than before working with us:
More than doubled their revenue in under 60 days:
Found a new way to make an extra $10k/month profit:
Note: These are just a FRACTION of the results we’ve achieved for our clients… At last count, we were sending more than 44 MILLION EMAILS A MONTH spread over 30+ email lists, so you get the point… The White Glove Email Strategy is mega-successful both for us and our clients.
But the best part about the White Glove Email Strategy is that it simply taps into an asset that you already have.
Your list already has the power to do more. You have all the tools you need to boost your open and click rates, get more conversions, and get more money.
This strategy simply tells you how to use those tools. And when you use them right, stuff like THIS happens:
If you’d like to see how we can help you
get this set up so that you can get more clicks, more opens, and more conversions...
you have two options:
You can take the steps that I’ve laid out today, and put them into action on your own.
There’s nothing new about a smart, thorough email strategy. There’s no “secret”. We’ve just found a way to combine account health + email strategy in a simple, streamlined approach.
You can work with our team 1-on-1 to set all this up for (and with) you. Save the time and money of the trial-and-error of implementing this yourself by letting a team of industry experts manage your list.
Together, we will:
- Do an email account health check and fix any deliverability, authentication, and reputation issues we find
- Plan out your calendar and schedule your emails for you
- Analyze your current approach to find revenue opportunities you’re overlooking (I guarantee you’re leaving money on the table)
- Create emails tailored perfectly to your list using our extensive health and wellness industry knowledge
- Track the results and optimize our approach to maximize revenue
- Use our industry relationships to get you higher payouts, and ensure you actually get PAID (one of our clients was missing over $15k in unpaid revenue. We tracked it down and secured it for them)
Ready to get started?
Click the button below and
schedule your FREE consultation call!
Full disclosure… we’re selective about who we work with because we want to ensure we’re the right fit. But if you’re serious about fully leveraging your email list, we’d love to hear from you.
Here’s how it works:
to be redirected to a brief application (less than 1 minute to fill out).
and tell us a bit about your business – things like:
- Your #1 email problem right now
- Whether your front-end offer is proven
- What ESP you use
After you submit your form, we’ll review your answers and get in touch to organize a good time to speak to you. On the call, we’ll formulate a tailored plan to implement the White Glove Email Strategy. We’ll show you how we can create some of these incredible results you have just read about for your business.
Then we’ll see if working together is the right move for both of us.
Let’s do this! Go ahead and click the button below to start the process!